Communications
Digital Marketing
Technical Marketing
Gas2Go® is a division of the Beijer Refrigeration group, a globally renowned wholesaler in refrigeration with a vast network of subsidiaries across Europe, Asia Pacific, and Africa. Gas2Go® specialises in offering a wide spectrum of specialty refrigerants for air conditioning, chiller, and refrigeration applications. With over 75 branches across Australia, Gas2Go® holds a significant nationwide presence in the HVAC&R market.
Global IQ Group was engaged by Beijer Ref to create a dedicated Gas2Go website tailored to exhibit their premier products and services within the Australian HVAC&R market.
To ensure a compelling digital presence, Global IQ Group crafted impactful digital content while designing a bespoke website layout. This involved comprehensive services such as graphic design, copywriting, photography, and UX design. Noteworthy features included an automated product selector showcasing Gas2Go®’s diverse range of products and a branch locator to facilitate customer access.
The project addressed critical industry concerns, notably the Refrigerant Phasedown in Australia. The new website was designed to guide customers towards selecting Lower GWP (Global Warming Potential) refrigerants. By moving to lower GWP refrigerants, we can mitigate the impact of global warming and actively participate in climate change reversal. Emphasis was also placed on the importance of recycling refrigerants, encouraging clients to responsibly manage their refrigerant use and reclaim processes.
The collaboration resulted in a dynamic and user-friendly Gas2Go® brand website, providing a comprehensive overview of their products, services, and commitment to environmental sustainability. By enhancing technical marketing materials, emphasizing Lower GWP refrigerants, and advocating responsible refrigerant management, Gas2Go® is positioned to play a proactive role in reducing environmental impact within the HVAC&R industry.
This project stands as a testament to Gas2Go®’s dedication to offering innovative solutions and contributing positively to the fight against climate change while catering to the evolving needs of their customers in Australia’s refrigeration and air conditioning sector.
