Founded in 1997, ACOR Consultants is one of Australia’s largest employee-owned multi-disciplinary engineering firms. With a 25-year heritage and engineering capability spanning a diverse range of market sectors, ACOR has built a national network of key clients in government, infrastructure, and energy industries – however, they have remained quiet achievers, choosing to focus on the success of their clients, instead of their own.
Global IQ Group was engaged to help ACOR develop a stronger brand presence and grow awareness across the wider engineering, construction and infrastructure sectors.
In 2021, we facilitated a brand workshop to bring ACOR’s people together and collaboratively discuss how to evolve their brand identity and better showcase their values. Bringing together a cross-section of ACOR people, our objective was to identify ACOR’s internal perception of their brand to create a stronger external presence, fostering strategic discussions about how to best communicate their purpose and mission to a wider audience.
In 2022, ACOR celebrated its 25-year anniversary. Using the insights generated from the branding workshop, we were engaged to develop a suite of new marketing collateral, including branding guidelines, a logo refresh, various social media post templates, new email signatures and proposal and case study templates.
Following the success of the branding workshop and 25-year brand refresh projects, we were also engaged to help bring ACOR’s vision, identity, and values to life through the creation of a brand-new corporate website. We crafted high-impact digital content alongside a bespoke website layout including graphic design, copywriting, photography, and UX design to showcase ACOR’s brand. Launched in December 2022, the website demonstrates ACOR’s capability across Australia and their commitment to their company values.