Vitaco Health is well known for its leading consumer brands; Musashi, Nutra-Life, Aussie Bodies, and Healtheries. While their iconic brands have high levels of awareness, Vitaco wanted to enhance its own corporate presence and raise its profile across Australia, New Zealand, and the globe.
Through the creation of a dedicated corporate website, Global IQ Group in conjuction with DiscoverWeb Solutions helped bring Vitaco’s vision, identity, and values to life and positioned them as the leading corporate health food brand dedicated to ‘Empowering Healthier Lives’. Using a people-first approach to the website design allowed Vitaco’s inclusive culture to really shine through their digital platform and bring their identity and values to life.
We adopted a design thinking approach to help identify and clarify our client’s specific needs, then worked with stakeholders to develop appropriate solutions to meet agreed objectives. We held several discovery sessions with a selection of Vitaco staff to ensure a cross-functional approach to finding a well-rounded solution.
Using insights gained from the Discovery Sessions, we then produced a collection of content including graphic design, copywriting, animation and photography to represent Vitaco Health’s strategic pillars of People, Products, Production, Partnerships, and Planet.
Launched in April 2021, the new website plays a key role in demonstrating the company’s capability in Australia, New Zealand and across the globe.