IAQ Ventilation is a leading supplier of world class indoor air quality systems and solutions across Australia and the Asia Pacific. Part of the BULCS Holdings Group, IAQ Ventilation collaborates with leading industry experts to educate, inform and advocate for healthy air solutions.
In 2021, Global IQ Group was engaged by IAQ Ventilation to help increase their presence and raise their profile in the Australian market for indoor air quality and ventilation. As their strength was in the restoration industry, our mission was to focus on the growing IAQ sector and expand their reach.
Working alongside their sales and operations team, we act as their virtual marketing team, developing strategic marketing plans and actioning them through a powerful combination of communications and digital marketing tools. This has included in-person events and exhibitions, webinars, social media, newsletters and digital ads.
In 2022, we launched the IAQ Ventilation website, crafting high-impact digital content alongside a bespoke website layout including graphic design, copywriting, and UX design such as an integrated product selector to showcase IAQ Ventilation’s brand and expertise.
Last year, we also helped IAQ Ventilation develop The Healthy Buildings Scorecard to promote industry best practices in indoor air quality across residential, commercial and industrial buildings. Launched at ARBS 2022, Healthy Buildings Scorecard is a self assessment tool to rate the indoor air quality measures in place for a building. The program is an evidence-based framework for measuring, monitoring and certifying the building features that impact indoor air quality.
Global IQ Group has also been involved in developing a suite of technical marketing documents for several products and brands that they stock – positioning IAQ Ventilation as leaders in their industry for their extensive product range and knowledge.