Technical Marketing
Communications
Product Launch
Global IQ Group was engaged by Fletcher Insulation, a prominent supplier of insulation products, to develop a comprehensive suite of marketing materials to help raise the profile of the organisation as well as position them as a thought leader in the industry.
The key challenge was to simplify and guide the industry through the complex selection process in compliance with the National Construction Codes. Addressing a diverse audience, including non-technical professionals, and for some where English as a Second Language individuals, required creating intuitive and visually structured materials.
Global IQ Group initiated an extensive research phase into the new building codes to gain insights and understanding. The team developed an easily understandable selection guide categorised by Climate Zone, integrating visual aids and easy-to-specify solutions. This guide served as the foundation for the creation of Product Brochures and Technical Marketing materials.
A suite of materials was crafted to showcase Fletcher Insulation’s diverse product solutions. This included bespoke 3D graphics portraying products in various settings like residential, commercial, industrial, educational, and retail applications. Additionally, custom 3D animations were produced, such as a corporate video illustrating detailed factory processes and educational videos focusing on insulation selection, the significance of building membranes, and the launch of the new FirmSoft product range.
The project’s importance was magnified by the COVID-19 lockdowns, which restricted access to factories and in-person training sessions. Despite these limitations, the created materials enabled stakeholders across Australia to comprehend the crucial role of insulation and building membranes in enhancing comfort and health within buildings.
The suite of marketing materials developed by Global IQ Group facilitated an enhanced understanding among stakeholders regarding the significance of proper insulation and building membranes in compliance with the National Construction Codes. The intuitive guides, visual aids, and educational materials played a pivotal role in educating a diverse audience, ensuring informed decision-making across various applications and industries.
