Technical Marketing
Communications
Product Launch
As an Australian manufacturer, Fletcher Insulation is well known for its iconic products Pink Batts® and Sisalation® Building Membranes. With a heritage dating back to the 1930s, Fletcher Insulation wanted to communicate to its customers how the company has played an important role in keeping Australian buildings comfortable and protected from the elements.
Global IQ Group was engaged to help demonstrate the leading position Fletcher Insulation has held as an Australian building products company through a series of short, illustrative 3D animated videos for use across multiple channels. The main objectives for the project were to showcase their position as a leading Australian building products company, educate a non-technical audience about the benefits of Fletcher Insulation, and guide specifiers in selecting the right products for each application. Our mission was to accomplish this whilst developing and maintaining Fletcher Insulation’s theme of “Building Better, Together”.
Working closely with Fletcher Insulation’s internal marketing team, we developed a creative brief, storyboard, and script for the series of animations. The 3D video animation provided viewers with a clear visual representation of Fletcher Insulation’s company history, products, manufacturing process and rigorous quality standards whilst also informing clients of the uses, applications, and benefits of their products.
The end-result was a series of powerful 3D animations that the sales and marketing team could use as effective and engaging content for maximum impact in online settings including virtual conferences.
Global IQ Group was also involved in creating a marketing and communications package including technical marketing materials, case studies, graphic design, product selection guides, multimedia video and exhibition displays.
