Technical Marketing
Communications
Product Launch
Established in 1934, Edmonds is a pioneer in home, commercial and industrial ventilation in Australia and across the globe. As part of CSR Building Products Ltd, Edmonds is passionate about delivering superior comfort and performance whilst reducing the overall impact on the environment.
As a leading innovator in the ventilation arena, Edmonds wanted to raise the profile of the brand and educate the market on the benefits of the EcoPower range. Working closely with the Edmond’s team, Global IQ Group created an integrated suite of marketing collateral to showcase their game changing technology.
To help key buyers easily select Edmonds products, we developed Selection Charts, product brochures, and technical catalogues. As part of a thought leadership strategy, we also developed a trade advertising campaign, events program and industry white papers. Case studies were designed to demonstrate the real world performance of high profile projects and educate key stakeholders on the benefits of superior energy efficiency.
Global IQ Group was also engaged to help launch the new Edmonds Air IQ controls range. To help customers visualise the benefits, we worked to Visible Projex to design and deliver a high impact and interactive display for the ARBS exhibition including a multimedia.
